Pas Reform Academy -- Future Focused Incubation

Global demand for poultry and poultry meat products is predicted to rise by more than 50 per cent over the next 25 years. This drives the need for uniformity - a key challenge in the modern hatchery - to deliver efficiency throughout the poultry production chain. In this film, Pas Reform has worked with some of the industry's leading experts, to explore the future of the hatchery sector, and to share insights into meeting this key challenge around the world. Featured interviews include contributions from Professor dr. ir. Eddy Decuypere, Catholic University Leuven, Belgium; Dr. Marleen Boerjan, Director Research & development, Pas Reform Academy; Gordon Butland, Director G&S Agriconsultants Co. Ltd., Thailand; Professor dr. R. Michael Hulet, Penn State University, USA and Dr. ir. Gerard Albers, Director Research & Technology Centre, Hendrix Genetics, The Netherlands.