S5 E10 | Raising confident girls in the age of anti-aging with Erin Piper

Why are teenage girls shopping for anti-aging skincare products? And why are some women in their 20s considering cosmetic procedures once reserved for much older people? In this thought-provoking episode of Let's Talk Ladies: Conversations Across Generations, host M.B. Roberts sits down with entrepreneur and skincare founder Erin Piper to explore the growing pressure young women face to look perfect—and stay young forever. As the founder of Saint Crewe, Erin is passionate about creating safe, age-appropriate skincare products for girls while challenging the messages that tell them their worth is tied to their appearance. She shares her concerns about social media, beauty marketing, and the rise of "preventative" anti-aging products aimed at increasingly younger consumers. Together, Erin and M.B. discuss: • Why anti-aging messaging is reaching girls at younger ages than ever before • The influence of social media, influencers, and beauty culture on self-image • The growing trend of cosmetic procedures among women in their 20s • How parents can help girls develop healthy skincare habits without fear-based marketing • Why confidence, character, and self-worth matter far more than flawless skin • The mission behind Saint Crewe and creating products designed specifically for young skin This episode is an important conversation for mothers, daughters, and anyone concerned about the messages young women receive about beauty and aging. Because every girl deserves to know that who she is matters more than how she looks. Guest: Erin Piper saintcrewe.com www.instagram.com/saintcrewe/ Subscribe to Let's Talk Ladies Follow the podcast on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. #LetsTalkLadies #ErinPiper #SaintCrewe #SkincareForGirls #BeautyStandards #ConfidenceForGirls #SelfWorth #WomenSupportingWomen #ParentingGirls #BeautyIndustry #AgingGracefully #ProAging #GirlsEmpowerment #FemaleFounder #WomenInBusiness #PodcastForWomen This episode of LTL recorded on Riverside Produced by M.B. Roberts Audio editing and graphics by Amy Reid * Lucky Moon Music Let’s Connect! www.facebook.com/profile.php?id=61556031135224 www.instagram.com/lets_talkladiespodcast/ ⁠https://substack.com/@mbroberts lets-talkladies.org [email protected]