Persuasão vs. Manipulação na publicidade | Frente & Verso

Hello, future advertisers! Have you ever stopped to think about how some commercials manage to convince us to buy certain products, whether because the marketing is very good or because the advertising is simply funny? In today's Frente e Verso, professor Rodrigo Fortini tells us how the “magic” of PERSUASION works. Thanks to Lab Foto (FCA) and the Dental Clinic for providing us with their spaces to record this video. _______________ Stay up to date with everything that happens at PUC Minas through our social networks: instagram.com/napucminas facebook.com/pucminasoficial tiktok.com/@napucminas PUC Minas Information Center (31) 3319-4444