SHE MEANS BUSINESS| Sally Sawe on bagging the Airtel Africa account & building brands

She has over 20 years of experience in building some of Africa's most influential and loved brands. Sally Sawe rose from a sales executive at a media company to become the managing director at Scanad and JW Thompson between 2015 and 2023, and now has co-founded The Partnership Africa, a marketing firm focused on building brands. On this week's episode of She Means Business, Claire Munde sat down with Sally to discuss what it takes to succeed in the world of marketing