Los trucos ocultos de Apple para manipular tu mente

🥰 If you'd like to contribute to this channel, you can comment, share the videos, or support me on my Patreon:   / trendingtony   In this DOBLE T video, we talk about Apple's psychological tricks to get you to spend more money: Did you know it's no coincidence that the screens in Apple stores are tilted at about 76 degrees? What are the forbidden words that Apple never uses in its presentations and that its employees can't use either? And why did it take 14 years to release a calculator for the iPad? In 2015, numerous media outlets reported that Apple had ordered its stores to change the tilt of all its monitors from 70 to 76 degrees. Although some people claim this is simply a cosmetic issue, like the clocks—you know, they always show 10 past 10 when they're advertised—there's another, more psychological reason. Having this inclination means that most visitors will have to adjust their screens to see it properly. As we've seen in every movie scene where the salesperson insists we try on the jacket or take the car for a spin, Apple wants us to TOUCH because, according to behavioral economics and the endowment effect, "when you feel you own something, you tend to value it more." Numerous studies show that "touching a product increases your purchase intentions and confidence in your evaluation." The more you play with Apple technology, the more you'll feel like you own it, and the more painful it will be to give it up. Therefore, no one will bother you while you're going from Mac to Mac uploading videos from your YouTube channel. In no Apple store will you see any SALE, DISCOUNT, or PROMOTION sign. I've talked a lot about this in the video about how brands deceive the rich: Apple is doing the same thing as Louis Vuitton and other brands with inflated prices and nonexistent discounts: selling at a high price to appear expensive and valuable. There's only one time of year when the iPhone 15 dropped in price: the week of the iPhone 16 launch. Look, on this page you can visit previous versions of any website. If we go to the official Apple website in August 2024 and compare it with the current one, surprise, the iPhone 15 costs 100 euros less, and, curiously, if you look closely, they've changed the order of things: they now show the monthly payment first, and below that, the final price. Unlike other stores, which loudly and loudly announce a discount of just 20 euros on an iPhone, Apple quietly lowers its prices because they want to free up stock, but without the loss of status that would come with having a huge sign announcing a CLEARANCE SALE. The price of something is always seen as a negative by the human mind. And Apple stores are places designed to accentuate only positive things: it's no coincidence that the employees are called SPECIALISTS, and the technical service section is called the GENIUS BAR. As with Chanel and other window displays, the prices in Apple stores are tiny, barely visible. I often think of that scene in Succession where Tom and the nouveau riche go to an expensive New York restaurant, and the nouveau riche asks why there are no prices on the wine list: because they're obscene. Apple knows that you know exactly what its prices are. The idea isn't to hide the price; the idea is to stop you from thinking about it. The less time our brain spends thinking about prices, the more time it spends thinking about the product you might end up buying. Apple takes care of the prices, using a psychological strategy that tech YouTuber Marques Brownlee calls the price ladder. Let me explain quickly: imagine you want to buy an iPad. Wow, €399 for the basic model? But of course, that model only has 64 GB, a storage size that, in 2024, is ridiculously small. If you choose the next largest storage option, the iPad goes up to 569 GBP. But then we realize something: for just 30 euros more, we could buy Apple's newest model, the iPad Mini: it has a better screen, a better camera, and a more functional size: it fits in your purse or coat pocket. The bad news is that the iPad Mini doesn't have as much storage as the other iPad we chose before: this one only has 128 GBP, and if we want 256 GBP, we'll have to pay 729 GBP. But for less than that, for 700 GBP, we can buy an iPad Air. Etc., etc., and so on, all the way up to the iPad Pro. Apple's list of marketing tricks is so long it can't fit in this description. I recommend you take a look at the video. It's presented by a dog. His name is Alfredo, and it's up to you to change his temporary internship contract to a permanent one.