Build It Before You Need It: Your Complete Partnership Asset Stack

Most people jump into partnerships before they're ready — here's the exact asset stack Marie & Anne-Marie use to make referral programs actually work. You don't need more outreach — you need the right assets in place first. In Episode 13 of Partnerships on Purpose, Marie Mack and Anne-Marie Pasquino walk you through the complete partnership asset portfolio that powers successful referral programs: affiliate tracking, partnership pages, JV kits, prospecting systems, and deal documentation. If you've been winging it or wondering why your partnerships aren't converting, this episode gives you the operational blueprint to fix it. Marie and Anne-Marie start with the prerequisites most people skip — a defined target market, a converting offer with a funnel, and a promotional calendar. Then they walk through each asset one by one: setting up your affiliate program, building a partnership page that pre-vets the right partners, and creating a JV kit with everything a potential partner needs to say yes. They also pull back the curtain on the systems side: how they use Airtable to track prospecting leads, outreach templates loaded into GHL, and a deal tracking process that keeps the whole team aligned. Anne-Marie shares exactly how their VA documents every link, date, and affiliate detail so nothing gets missed — and why this back-end investment is what separates thriving programs from chaotic ones. Whether you're just starting to think about referral partnerships or ready to build a full JV program, this episode will show you exactly where you are and what to put in place next. Examples talked about in this show: JV Page - https://start.jakeadamdavey.com/ig-jv... JV Kit PDF (Not current offers for POP) - https://drive.google.com/file/d/16n1a... LINKS + SUBSCRIBE 🔔 Subscribe: / @partnershipsonpurpose 🎙️ Spotify: open.spotify.com/show/2oGhKe971zaTI8SgWhrnB5 🎙️ Apple Podcasts: podcasts.apple.com/us/podcast/partnerships-on-purpose/id1890910872 📲 Find Marie & Anne-Marie: @partnershipsonpurpose · powerfulonlinepartnerships.com #partnershipmarketing #marketingstrategy #psychologybasedmarketing #smallbusinessmarketing #referralmarketing #networkingstrategy #businesscoach #solopreneur #podcastforcoaches #womeninbusiness