Conducting business like trees, how small choices lead to big impact | Zaina Kanaan | TEDxMuscatLive

How can a creation of a big positive impact arise from the small choices we make everyday. From what we choose to eat to what businesses we choose to buy from and dedicate our lives to. A better future is about extracting, consuming, and disposing resources with integrity. In this talk, we learn how to live and make choices with a conscious heart. Co-founder of Charicycles. Zaina’s initiative ‘Charicycles’ that upgrades vintage bicycles in a quest to conserve the environment and give back to children in refugee camps. She shared her passion for cycling that she turned into a social enterprise, calling for bridging between a business with social impact and redefining ones’ purpose to life. Zaina is also a co-founder and marketing director of numerous other homegrown startups that focus on community building and social impact. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx