Trademark Registration in the USPTO and EUIPO: A Comparative, Practical Analysis

McCarthy Institute Symposium 2019 at NYU: Trademark Law and Its Challenges February 1, 2019 The 10th annual McCarthy Institute Symposium covered a range of thought-provoking topics intersecting trademark issues, consumer behavior, and marketing. Moderator: • Iza Junkar, Senior Associate, Hogan Lovells Panelists: • Barton Beebe, NYU School of Law • Jeanne Fromer, NYU School of Law • Joseph Ferretti, Vice President and Chief Counsel, Global Trademarks, PepsiCo • Meryl Hershkowitz, Deputy Commissioner for Trademark Operations, U.S. Patent and Trademark Office • Gordon Humphreys, Chairperson of the 5th Board, EUIPO Boards of Appeal • Joao Negrao, Director, International Cooperation and Legal Affairs, EUIPO