6 Ways to Make Your Application Stick (Repost)
Your MBA application is a “movie preview” of what is to come – a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)? In this reposted episode, Darren uses the marketing classic Made to Stick as inspiration for how to create a memorable MBA application. Six elements – Simple, Unexpected, Concrete, Credible, Emotional, and Story (SUCCES) – are the building blocks of sticky ideas. Be sure to incorporate all 6 elements into your MBA application. 👊Need school selection help?👊 ► Get a free expert profile review ► http://touchmba.com 🙋♂️Recommended MBA Application Resources🙋♀️ ► Get free school selection help at Touch MBA: https://touchmba.com/free-school-sele... ► Get pre-assessed by top international MBA programs: https://touchmba.com/schools/ ► Our favorite MBA application tools (after advising 4,000 applicants): https://touchmba.com/favorite-mba-app... 🎧Show Notes🎧 ► #113 Nobody Wants to Read Your Sh*t: https://touchmba.com/nobody-wants-to-... ► #200 The 3S’s of Scintillating Storytelling: https://touchmba.com/3s-scintillating... ► #51 Stalking the Story for Your MBA Essays: https://touchmba.com/51-stalking-the-... ► #83 MBA Essays that Work – Candid Thoughts on Essays, Authenticity and Being Yourself: https://touchmba.com/mba-essays-that-... ► Made to Stick, by Chip and Dan Heath: https://amzn.to/2IxtNy8 Topics Introduction (0:00) Your MBA Application is Like a Movie Preview (3:25) Simple (7:15) Unexpected (8:45) Concrete (10:40) Credible (11:05) Emotional (12:30) Story (14:35) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 📬Interact With Me📬 ► LinkedIn: / touchmba ► Contact: https://touchmba.com/contact/ 🔎Disclaimer🔎 Some of the links above are affiliate links, meaning that at no additional cost to you, Touch MBA may earn a commission if you click through and make a purchase.

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