Matt Lang, president of Go Store it Storage, shares his unique take on Discount Pricing and ECRI’s

What does it take to grow a self storage portfolio in 2025? In this episode of Stories Behind the Door, Thaddeus Campbell sits down with Matt Lang, President of Go Store It Storage, to talk about the evolution of the self storage industry and what’s driving success today. From the rise of institutional capital to the growing role of third-party management, Matt shares what he's learned navigating both acquisitions and operations during major industry shifts. They explore pricing strategies, signs of distress in the market, and why reputation might be the most powerful asset of all in a crowded field. Chapters 00:00 Introduction to the Podcast and Guest 05:26 The Evolution of the Self Storage Industry 12:19 Operational Strategies for Success 18:48 Market Trends and Rate Improvements 26:54 Discounting Pricing Strategies and Legislative Responses Follow Thaddeus Campbell: LinkedIn:   / itsthadcampbell   Facebook:   / itsthadcampbell   Instagram:   / itsthadcampbell   Reach Matt Lang: Email: [email protected] LinkedIn:   / matthew-j-lang   Website: https://www.gostoreit.com