Karoserie New Armada | Pernah Hampir Bangkrut Kini Imperium Bisnisnya Menggurita

Not many body shops in Indonesia have survived the changing times, economic crises, and drastic shifts in the automotive industry. New Armada is one of them. Segments in this video: 00:00 - New Armada, the Largest Body Shop in Southeast Asia 01:00 - History of New Armada Body Shop 01:40 - David Herman Jaya, Formerly a Clothing Seller at the Market 02:05 - Starting from Converting a T120 Pickup into a Minibus for His Own Needs 03:02 - New Armada's Expansion and Development 03:30 - New Armada's Name Comes from a Legendary Cigar Brand from the Colonial Era 03:40 - 1982's Legendary Orange Colt Camat! 04:22 - Peak of Glory: Production of 1,000 Units/Month 05:00 - Hit, ATPM Produces Its Own Car Bodies 05:46 - Deemed Unfit, New Armada Modernizes Equipment 06:11 - Business Expansion! Amazing Business Diversification 06:38 - PT Bumen Redja Abadi, Mitsubishi Dealer Network in Java-Bali 06:48 - Armada Finance, Financing Company 06:59 - Acquisition of Alexander Car Body 07:06 - Acquisition of Citra Classic Furniture, Exports to the US 07:20 - Hospitality & Property Sector: Laras Asri Spa Resort, Artos Hotel, Artos Mall 08:01 - Nearly Bankrupt Due to the 1998 Crisis, with a Debt of 100 Billion Rupiah 09:02 - Underrated Car Body with Bold Designs! 10:10 - Exports to Various Countries since the 1980s 10:28 - The Birth of the Handsome Skylander R25 11:53 - Thank You for Watching Starting from a small workshop and traditional market in Magelang, New Armada has grown into one of the largest car body builders in Southeast Asia. This journey has not always been smooth. The 1998 monetary crisis nearly brought the company to its knees. Thousands of employees were impacted, debts mounted, and the business was on the verge of collapse. But from that lowest point, a new direction was forged. Instead of stopping at the bodywork world, New Armada transformed into a diversified business group with dozens of subsidiaries—ranging from automotive, financing, micro-banking, property, to hospitality. A survival strategy rarely discussed, but crucial to the company's survival to this day. This video takes you through New Armada's long journey: from near bankruptcy, to a slow recovery, to transforming into a sprawling business empire—with little attention, and without much fanfare. If you enjoy discussing the history of Indonesian industry, transportation, and under-reported business stories, don't forget to subscribe to keep stories like this documented. #NewArmada #TransportationHistory #IndonesianCars #AutomotiveIndustry #IndonesianBus #IndonesianBus #IndustrialHistory #NationalTransportation