Barrett-Jackson Is Now Owned By The Company Behind WWE and UFC

Six platforms. Three corporate parents. Hagerty, Bring a Trailer, Cars and Bids, and Barrett-Jackson quietly announced all of it. In this video, we follow the money behind the classic car auction market — and what we found should change how you bid, sell, and read every review. If you've been browsing Bring a Trailer, scrolling Cars and Bids, checking the Hagerty Price Guide, or watching Barrett-Jackson — you've been inside a vertically integrated corporate ecosystem. And nobody told you. In just four years (2020–2024), six of the most prominent platforms in the collector car world were quietly acquired by three corporate parents: Hearst Autos, The Chernin Group, and TKO Group Holdings — the same company that owns the UFC and WWE. That's not a curiosity. That's a conflict of interest. When the same parent company owns the auction platform, the magazine reviewing the cars, and the valuation guide setting the prices — you have to ask: who is this information actually serving? In this episode, we trace every acquisition, name every owner, and give you three questions you should ask before you ever bid, sell, or trust a valuation again. #VintageCars #Hagerty #ClassicCars #CarsAndBids #BringATrailer #barrettjackson — Rudy Samsel, Guys With Rides Dealer-Free. Drama-Free. Four Percent Total. 📌 CHAPTERS 00:00 — Hook, Intro, Channel Bumper 01:14 — The Illusion of Choice 02:17 — Hearst & Bring a Trailer 03:35 — The Chernin Group and Cars and Bids 05:06 — Hagerty and Borad Arrow Auctions 06:03 — Barrett-Jackson and Its Parent Company 11:45 — The Four-Year Rush 14:00 — What Questions To Ask 15:30 — Final Thoughts 16:23 — Outtro This video discusses the significant consolidation within the collector car market, highlighting how major platforms like ClassicCars.com and the Collector Car Network have been acquired by entities such as Barrett-Jackson. It explains how a Hollywood executive and corporate parents now own substantial portions of the automotive industry, influencing what viewers read, watch, and bid on in the car auction space. This trend impacts car buying advice and the overall car market.