C'est la folie de Noël au Bon Marché !

At 24 rue de Sèvres, in the heart of the Left Bank, stands Le Bon Marché, the iconic department store that has attracted Parisians and wealthy tourists since 1852. At the end of October, a hand-picked team of designers and artisans prepares the magic of Christmas: gilding, illuminations, flying reindeer, and majestic Christmas trees. A temple of luxury, the store houses prestigious boutiques such as Dior, Chanel, and Louis Vuitton, a sumptuous toy department, gourmet restaurants, and even culinary laboratories. The opulent atmosphere captivates visitors, especially those taking advantage of the renowned appointment service. Under the watchful eye of Chairman Patrick Wagner, everything must be ready for the opening on November 1st. Bon Marché, a Christmas for all dreams: an opportunity to unveil the historic success of this legendary store. Directed by Sabine Pacini Aired: December 12, 2014