Supply Chain Management Key Challenges

Professor Martin Christopher focuses on the major supply chain challenges that face managers in these uncertain and turbulent times. As Emeritus Professor of Marketing and Logistics at Cranfield School of Management in the UK, he is widely recognised as a leader in his field. He delves into three main areas of vital strategic importance: 1. Why supply chain management has become so critical today; 2. The major challenges over the next decade which will impact the supply chain; 3. How Marketing and Logistics are closely connected to business success.