THE NEIKO FLOW SHOW | Aaron Cole on "Usher in the Spirit" Going Viral & Trusting God While You Wait

Gospel artist Aaron Cole sits down to break down how "Usher in the Spirit" went viral and changed everything.You'll hear how a video sat in his phone for months before blowing up, the celebrity co-signs that took it to another level, and the advice every young artist needs to hear. Chapters: 0:00 — Introduction & welcome 0:30 — The viral success of "Usher in the Spirit" 1:03 — Why he almost didn't post the original video 1:42 — TikTok and Instagram momentum 1:48 — Celebrity reactions from Chance the Rapper and Kehlani 2:38 — Getting his team and label involved 3:00 — Making the song and shooting the video fast 3:36 — Usher's DM and the clearance process 5:18 — How virality drove interest in his full catalog 5:55 — Will this change his sound moving forward? 6:38 — The emotional moment the record got cleared 8:03 — New music teased 8:31 — The R&B, gospel, and Christian hip-hop movement 9:01 — How his rollout changed after the breakout 9:50 — Advice to young artists: thank God while you wait and keep working 11:29 — The 2Up 2Down Festival on June 26 in Virginia