Técnica de Vendas no Mercado Educacional! Descubra como vender mais matrículas! / S03E24

The EDUCATIONAL MARKET is a unique segment; "selling" isn't a very appropriate term for a product that involves teaching and training children, for example. However, according to our guest, Leonardo Mendonça, a basic commercial structure is necessary to stay in the market, creating flexible approaches and developing customized strategies. 🟢 Want to LISTEN (Spotify) to the full episode? Access: https://open.spotify.com/episode/1zuB... 🔴 Learn about the SUPER SALESPERSON ACCELERATION PROGRAM ⇒ https://bit.ly/PASV-PodCast-PdV ⟹ Check out the Papo de Vendedor Newsletter: http://bit.ly/News-PapoDeVendedor Sales Technique for the Educational Market! Discover how to sell more enrollments! Featuring Leonardo Mendonça Leonardo Mendonça is a specialist in Educational Marketing and author of the book "Marketing for Schools: An Uncomplicated Guide to Marketing for Successful Management". 1) Educational Market: ==There are several verticals in the educational segment; ==Crucial segmentation; ==Distinct dynamics in basic and higher education. 2) Challenges in Selling Educational Services: ==Gatekeepers hinder access; ==Long and seasonal sales cycle; ==Need to understand parents, students, and administrators; ==Student loyalty through referrals. 3) Tips for Selling More Enrollments: ==Identifying Customer Needs: understanding criteria and values, personalized approach; ==Customer Service: quick and empathetic responses, building trust in interactions; ==Follow-Up Schedule: constant follow-up after initial contact, participation in school events; ==Referral Campaign: rewards for referrals, encourage a network of referrals; ==Highlight Lasting Value: emphasize the transformation of the educational experience, link with emblematic figures; ==Critical and Contextual Approach: suggestions for relevant changes, consider the school calendar and events; ==Focus on Building an Enriching Future: link the enrollment decision to an enriching future. Don't miss the chat with our hosts, Daniel Mestre and Leandro Munhoz!! Until the next episode!!!