How to Niche Your Agency ft. Tim Sprinkle | AgencyRise Podcast

Most agencies don't struggle because they lack talent. They struggle because they're trying to serve everyone. In this episode of AgencyRise, I sit down with Tim Sprinkle, founder of Layup, to discuss why niching down can actually accelerate growth, how storytelling creates differentiation, and why quality content matters more than ever in the age of AI. In this episode, you'll learn: ✅ Why specialization makes marketing easier ✅ How to turn expertise into stories that attract clients ✅ Why content volume alone no longer works ✅ How AI is changing content marketing ✅ Lessons Tim learned growing his agency If you're trying to stand out in a crowded market without becoming just another generalist agency, this conversation is for you. Subscribe for more conversations on sustainable agency growth, leadership, systems, and freedom. #AgencyRise #AgencyOwner #DigitalMarketingAgency #AgencyGrowth #ContentMarketing #MarketingAgency #Entrepreneurship #FounderLife