PharmaPulse - Ep. 1: Create a digital mindset with Thyago Ohana
Welcome to PharmaPulse, the new podcast by Reuters Events Pharma, where we discuss the latest trends in the industry with senior pharma leaders. In our first episode, we chat to Thyago Ohana, Digital Strategy and Capabilities Lead at UCB, where he discusses information overload in omnichannel engagement, creating a digital mindset, and the importance of outsourcing, to ensure drugs aren't just "boxes on a shelf". Read the full transcript here: https://app.trint.com/public/a274673d... For more content like this, including panel discussions, articles, in-depth reports & upcoming events, join thousands of pharma leaders who read our monthly Pharma Insights email newsletter here: https://1.reutersevents.com/LP=35898?...
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PharmaPulse Ep. 2: Early collaboration to drive a patient first culture with Moreno Perugini
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