The Problem With Psychology-Based Marketing

Read my manifesto on human dignity in marketing: https://marketingisanargument.com Most marketing advice tells you to "trigger emotions," "hack the brain," and "exploit loss aversion." Those techniques work on paper. The problem is what they assume about your buyer. In this video, I explain why psychology alone can't guide your marketing, and what to use instead. Want to go deeper? My book, Simple Marketing for Smart People, lays out the full philosophy with stories and examples you can apply right away. Get the book: https://simplemarketingbook.com