IL A RÉUSSI LE RÊVE AMÉRICAIN... DEUX FOIS ! DE ONE INDUSTRIES À 100% : LE SUCCÈS DE MARC BLANCHARD

🎧 This podcast is powered by @3as-racing — your go-to motorcycle & off-road gear supplier... and yes, you can fill your basket with 100% masks! 🏁 EXCLUSIVE INTERVIEW WITH MARC BLANCHARD — THE AMERICAN DREAM, ONE INDUSTRIES, 100%, AND THE MOTORCYCLE BUSINESS Creating a brand that became a global benchmark... selling it at the height of its success... then starting from scratch to build a new, essential company. In this episode of the MX Reflexion Podcast, Marc Blanchard looks back on his incredible entrepreneurial journey. He recounts how, alongside Ludovic Boinnard, he co-founded One Industries, a brand that became a cult favorite in the motocross world before being sold at the peak of its development. A few years later, Marc decided to take on a new challenge by helping to create 100%, a brand that is now a key player in motocross and is also present in mountain biking, road cycling, skiing, and many other disciplines. Marc shares unfiltered insights: • The beginnings of One Industries in the United States • The behind-the-scenes story of the company's sale • Why he chose to start from scratch with 100% • The keys to building a global brand in a niche market • His vision of business, branding, and entrepreneurship But also: • How he lived the American dream... twice in one lifetime • The differences between doing business in France and in the United States • Memorable anecdotes from the years when American motocross exploded • The stories surrounding Jason Lawrence, Ryan Dungey, and the greatest riders of the era • The choices that allowed 100% to become a global leader A fascinating discussion on entrepreneurship, brand building, innovation, and perseverance, through the inspiring journey of a Frenchman who has succeeded twice at the highest level of the American motorcycle industry. CREDITS: Production: MX Reflexion Hosts: Nico Bombin & Blaise Abbadie Guest: Marc Blanchard Directed by: MX Reflexion Studio FOLLOW MX REFLEXION: YouTube: @MXReflexion Instagram: @mxreflexion TikTok: @mxreflexion Facebook: @mxreflexion For partnerships and collaborations: 📩 [email protected] #motocross #mxreflexion