Social Media That Actually Books Brides (Without Burning You Out), Nina from I Do Marketing

You don’t need to go viral to book more brides—but you do need to be visible in the right way. If social media has been sitting at the bottom of your to-do list (or stressing you out every time you think about it), this episode is your reset. Today, I’m joined by Nina, founder of I Do Wedding Marketing, and we’re breaking down what actually works right now when it comes to Instagram, TikTok, and beyond—without making it feel like a full-time job. We’re talking about how to stay visible during busy seasons, what the algorithm actually cares about, and how to create content that brings in real inquiries (not just likes).  Whether you’re camera-shy, inconsistent with posting, or just overwhelmed by it all, this conversation will give you a simple, doable way forward. Because at the end of the day, your goal isn’t to be an influencer, it’s to book clients. In This Episode, We Cover: • Why “just post more” is bad advice—and what to do instead • The real goal of social media (hint: it’s not going viral) • How to make Instagram work for local, service-based businesses • What to include in your captions now to actually get found • The power of vendor tags and why they matter more than ever • What your Instagram profile must include (especially location) • Where to find your analytics—and what actually matters • Why website clicks matter more than likes or views • The mindset shift that makes social media feel easier (and even fun) Connect with Nina: Instagram:   / idoweddingmarketing