The real reasons behind the rise of blueberries

Why have blueberries become so popular, and what will the future bring for this rising star in the fresh produce department? It’s a product that’s undergone a remarkable transformation over the past two decades, evolving from a niche, seasonal fruit into a year-round staple and one of the fastest-growing categories in fresh produce. In this exclusive interview, Fruitnet’s Mike Knowles sits down with Cort Brazelton, CEO of Fall Creek, to talk about the past, present and future of blueberries. Together, they explore the key drivers behind the fruit’s surge in popularity, and the challenges that lie ahead for what remains a rapidly growing industry. This episode is brought to you by Fruitnet Berry Congress, the leading event for the international berry business. The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell. Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International. Listen to the audio version of the Fresh Ideas Show on Apple Podcasts, Spotify, or your preferred podcast player. For more great content that can help you grow your business, visit www.fruitnet.com