Gear Up with Blake Cook: Secrets to Tactical Success

On this episode of The HOTWASH by Born Primitive Tactical hosted by Bruno Fallon, guest Blake Cook, a new employee and the brand’s longest-standing tactical ambassador, joins to discuss his transition to a full-time role managing social media at Born Primitive Tactical. A law enforcement veteran and avid hunter, Blake shares his excitement for an upcoming range day with Sons of Liberty Gun Works, and reflects on receiving high-end gear like a Beretta Mossy Oak Bottomland shotgun. He emphasizes how his new role allows more family time, particularly with his son, aligning with Born Primitive’s ethos of supporting operator lifestyles. The conversation delves into the importance of mindset, professional appearance, and gear reliability, with Bruno and Blake discussing their experiences with tactical apparel, the evolution of 1911 pistols (highlighting Kimber’s quality), and the company’s rigorous product development process, which prioritizes human performance and durability for tactical and outdoor communities. Follow Blake on Instagram at: https://www.instagram.com/blakecookac... To check out our brand visit: https://bornprimitivetactical.com/ Follow us on Instagram: ⁠⁠⁠⁠⁠⁠  / bornprimitivetactical   Subscribe to our YouTube Channel:    / @bornprimitivetactical   PRODUCED BY IRONCLAD Chapters 00:00 The Balance of Mindset and Physical Fitness 03:09 Introduction of Blake Cook and New Roles 05:54 The Importance of Relationships in Business 09:04 Challenges in the Apparel Industry 12:01 Innovations in Tactical Apparel 14:46 Designing for Women in Tactical Gear 17:54 The Role of Mindset in Law Enforcement 20:57 First Impressions and Professionalism 23:48 Navigating Social Media and Public Perception 26:57 Legalities of Firearms and Business Operations 30:02 Sponsorships and Community Engagement 38:55 Building for the Future: Sons of Liberty's Commitment 40:05 Patriot Games: A Community of Competitors 42:41 The Intersection of Shooting and Fitness 44:11 Lessons from the Tactical Games 46:34 The Evolution of Tactical Gear 51:04 The Importance of Gear and Training 57:19 The Changing Landscape of Law Enforcement 01:01:09 Dealing with Unique Threats in Law Enforcement 01:05:38 Investing in Training and Personal Development 01:07:05 The Future of Born Primitive Tactical