What successful funeral home marketing looks like in 2023 | Welton Hong (Ring Ring Marketing) #30

In this episode, we bring on Welton Hong. Welton is the founder of funeral home marketing agency Ring Ring Marketing. Welton shares what successful death care marketing looks like in 2023. He tells us the biggest things you need to be doing as a funeral home owner to win more cases today. A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know. Timestamps 00:00 Intro 00:48 Welcome to the Direct Cremation Podcast 01:54 What does Ring Ring do? 03:16 Changes to death care marketing after COVID 12:22 Shifts happening in the different types of death care businesses 15:21 Welton's tips for website conversions 18:32 How your website should be performing 22:37 Fix your website copy 23:37 Will's experience with ChatGPT 29:53 What funeral homes need to be working on 34:00 The most important factors affecting your Google Map Pack ranking (Local SEO) 37:00 Your Google Business Page is STILL important 38:49 New trends making funeral home phones ring 39:31 You should be working with your hospices 43:53 What's next for Ring Ring Marketing? For Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.com Spotify: http://bit.ly/3yDEwj7 Apple Podcasts: http://bit.ly/3lj2soT Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com