How to Nail Your Niche

I was terrified to niche down. Genuinely terrified. I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..." You know what happened? Nothing. Crickets. Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem. My business tripled. In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program to help coaches, course creators, and experts finally get clear on who they serve and what they do. I walk through the four biggest misbeliefs keeping you stuck in "I help everyone" land, why generic messaging attracts zero interest, and how to squeeze your niche tight without accidentally strangling your business. What you'll learn: → The Niche Making Model: Person, Problem, Promise, Mechanism (the four parts of a strong niche) → Misbelief 1: "If I narrow my niche, I'll miss out on potential clients" (this is backwards - here's why) → Misbelief 2: "I can solve so many problems, I don't want to limit myself" (lead with ONE, help with more later) → Misbelief 3: "Narrowing my niche will restrict how much money I can make" (99.9% of the time, going narrow makes you MORE money) → Misbelief 4: "I don't want to choose the wrong niche" (don't marry the niche - date it) → The Niche Narrower Model: How to go from broad-broad to narrow-medium (with real examples) → Why "executive moms" beats "working moms" and "female doctors only" beats "health coaching for women" → The avatar upgrade: Time over money wins every time Real examples from the episode: How one personal trainer niched from "health coaching" to "female doctors only" and his business exploded Why "busy moms growing their career" (broad-broad) becomes "executive moms with kids getting promoted in finance" (narrow-medium) How I went from generic leadership coaching to "get clients every time you speak" and tripled my business =========================== Connect with Colin Boyd on Social Media! =========================== IG: ➡︎ / @ColinBoyd =========================== Subscribe and Listen to the Expert Edge Podcast HERE:📱 =========================== ➡︎Apple: https://podcasts.apple.com/us/podcast... ➡︎Spotify: https://open.spotify.com/show/2JgQKyy... =========================== ⭐️ Check out our FREE CLASS on the 5 webinar and live stage secrets you must know if you want to effortlessly fill your programs (without feeling pushy or salesy) here!: https://learn.colinboyd.co/5secretstr... =========================== #colinboyd #sellfromstageacademy #howtosellfromwebinar My mission is to help as many coaches and course creators as possible take their business to the 6 and 7 figure level by harnessing the incredible power of stories, webinars and live stages. You’re only one presentation away from the breakthrough you want in your business