How to Rank #1 in AI

Your brand might be completely invisible to AI, and you'd have no idea. ChatGPT, Gemini, Perplexity. If none of them mention you when someone asks about your industry, that's real traffic going straight to your competitors. HubSpot just built a tool that tracks exactly this and most people haven't touched it yet. In this video we walk through HubSpot's new AEO (Answer Engine Optimisation) tool from scratch. What it shows you, how to set it up properly, and what to actually do with the data. What you'll learn: Why AI visibility is now just as important as Google rankings How to find and set up the AEO tool in HubSpot (including the setup step everyone skips) How to read your brand visibility score across ChatGPT, Gemini + Perplexity How share of voice works when AI is the search engine How to turn your recommendations into actual content that gets you found QUICK VIEW GUIDE: 00:02 – HubSpot's new AEO tool introduction 00:26 – What is AEO and pricing information 00:62 – Accessing AEO in Marketing Hub 01:28 – Setting up data sources and company information 02:18 – Dashboard, prompts, citations, and recommendations overview 03:00 – Brand visibility dashboard and competitor analysis 03:45 – Citation analysis and brand mentions 04:45 – Prompts section and visibility tracking 05:33 – Prompt analysis for specific queries 06:18 – Full 360 SEO perspective 07:00 – Recommendations and content gaps 07:59 – Creating content for identified gaps 08:27 – Onboarding workflow and prompt suggestions 09:21 – Marketing Enterprise vs Pro prompt limits 10:00 – Targeting buying phases (awareness, consideration, decision) 10:25 – Generating prompts based on buyer journey 11:00 – Citation tracking and channels 12:58 – Overall assessment and future improvements 14:41 – Final recommendations and AEO grader tool 16:20 – Closing remarks 🔑 Key Takeaways AI search (ChatGPT, Gemini, Perplexity) is now a separate traffic channel from Google — and most businesses are invisible on it HubSpot's AEO tool tracks your brand visibility score across all three platforms The setup step most people skip: filling out your AI data sources before you do anything else Prompts are the new keywords - your content strategy needs to reflect this Don't stop SEO. Run both. AEO and SEO feed each other The recommendations tab is your action list, start there and work through it 🔗 Resources Check your brand with HubSpot's free AEO grader: https://www.hubspot.com/aeo-grader Ops Intelligence - our fortnightly AI newsletter: https://www.nbh.co/ops-intelligence 📲 Follow Neighbourhood YouTube →    / @nbhco   Website → https://www.nbh.co/ Facebook → nbhcoaus Instagram → nbh.co Linkedin → neighbourhood-co Feel free to leave questions in the comments below, and we'll get those answered! #HubSpot #AISearch #AEO #SEO2026 #ChatGPTSEO