He Spent 13 Years Building the Brand You Just Discovered - Sam Nebel, Co-Founder of Goodwipes

What does it actually take to build a consumer brand from scratch — bootstrapped, broke, and selling something nobody wanted to talk about? On this week's episode, Sam Nebel, Co-Founder of Goodwipes, sits down with Kenny to share the unfiltered 13-year journey of turning a Ziploc bag full of wipes at Florida State tailgates into the fastest-growing flushable wipe brand in the country, now on shelves at Walmart, Target, and Kroger. In this episode: Why Sam turned down a $1M acquisition offer (when they were already doing $1M+ in sales) The credit card hacks, merchant cash advances, and "sharky" financing tricks that kept them alive early on How a rebrand done entirely in-house launched them into retail dominance The Olipop collab, Wet January campaign, and why going all-in on partnerships actually works What 13 years of an "accordion body" and entrepreneurial grind taught Sam about mental health and staying in the game If you think overnight success is real, this episode will change your mind. Follow Goodwipes: @goodwipes on all platforms | Available at Walmart, Target, Amazon & Kroger This episode is sponsored by Celsius. Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health. Visit marekhealth.com and use code KENNY at checkout for 10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup. 00:00 Podcast Welcome Sponsors 00:29 Goodwipes Intro Bathroom Talk 01:57 Origin Story Frat House 02:41 Long Road to Growth 04:50 Rebrand Packaging Strategy 06:59 Manufacturing Testing Basics 10:04 Bootstrapping Rough Years 12:01 Funding Retail Scale Up 16:58 Field Marketing DNA 19:14 Taboo to Mainstream IBS 21:03 Collabs Ollipop Influencers 24:26 Making Partnerships Work 25:13 Breakthrough Moments 26:15 Retail Wins Momentum 27:21 Lowest Point Fundraising 29:13 High School Dreams 31:30 Health Wellness Journey 33:18 Humor Brand Voice 35:06 Design Creative Control 36:44 Defining Success Goals 38:40 Flushability Eco Testing 41:14 Celebrity Fans Samples 42:21 Walmart Exclusives Bentonville 43:40 AI Tools Not Replacements 46:59 Next Year Plans Events 47:48 Festival Dream Wrap Up 48:46 Where To Find Good Wipes 49:16 Final Thanks Outro