Wie Konzernlogik Eine Deutsche Legende Zerlegte

FAUN – a name that once stood for heavy German commercial vehicles, mobile cranes, municipal vehicles, and Franconian engineering. Many people saw FAUN vehicles on German roads every day: garbage trucks, street sweepers, fire engines, heavy haulage vehicles, and cranes. But today, the name has almost disappeared. Not through a sudden bankruptcy. Not through a major scandal. But through takeovers, corporate logic, market pressure, and strategic restructuring. In this video, we tell the story of FAUN: from its beginnings in Nuremberg in 1845, through the vehicle factories in Ansbach and Nuremberg, its rise during the economic miracle, the heyday of mobile cranes and heavy-duty vehicles – to the takeover by Orenstein & Koppel and the subsequent sale of the crane division to Tadano. What remains of this German industrial brand? Why did FAUN disappear as an independent vehicle manufacturer? And why does the name now only represent a part of what FAUN once was? This is the story of a forgotten German legend. If you're interested in classic German brands, industrial history, commercial vehicles, cranes, and forgotten companies, subscribe to the channel and comment: Have you ever seen a FAUN vehicle? #FAUN #GermanIndustry #CommercialVehicles #Cranes #Tadano #OrensteinAndKoppel #IndustrialHistory #GermanBrands #ClassicCars #EconomicMiracle