AWS re:Invent 2024 - How Ford unlocked real-time insights using Apache Iceberg on AWS (AUT311)

In the era of connected vehicles, it’s crucial for automakers to use real-time, data-driven insights to enhance customer experiences and drive operational efficiencies. This session explores Ford’s collaboration with AWS to develop the Event Store, a key component of Ford’s Transportation Mobility Cloud (TMC). This platform processes 4 TB of real-time data daily from over 20 million vehicles, allowing insights around OTA updates, vehicle command and control, and telemetry. Ford’s strategic adoption of AWS services facilitated a petabyte-scale data lake using Apache Iceberg, improving data management and analysis and reducing SLAs by 50% while meeting low-latency requirements. Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2024