Normal Pregnancy is not Normal | Lode Dewulf | TEDxBrusselsWomen

#pregnancy, #women, #health, #reproduction, #medicine, #doctor, #stereotype, #culture, #technology, #scienceandart, #physiology, #medicalresearch, #biotech, #life Lode Dewulf has always wanted people to feel better. A trained physician, he increasingly realized that outcomes for patients will only improve if medicine is done WITH people. Today he strongly advocates that integrating the patient perspective is a key requirement for bettering care. Eager to challenge the status quo, Lode is on the front-line of work that looks to harness the changing ecosystems and cultures within healthcare. He seeds new solutions and spearheads co-creation initiatives that address issues such as pregnancy and medicine and patient engagement - and is determined to help reignite that elusive sense of purpose in the pharma industry. He joined the pharmaceutical industry in 1989, working to improve knowledge around treatment options for a number of high-profile diseases. In 1999, he co-founded PlanetMedica, the first European healthcare internet portal for the general public. He now works as Chief Patient Affairs Officer at UCB in Belgium. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx