Wendy Lieber | Turning Content Into Real Revenue

Ever wondered why most content just sits there instead of driving real revenue? In this episode of the Entrepreneurial CEO Podcast, Andrew Gerhart sits down with Wendy Lieber, CEO and co-founder of ContentBacon, to explore how businesses can turn content into measurable results. Wendy shares the origin story of ContentBacon, evolving from a simple subscription-based content service to a full-scale growth partner focused on CRM optimization, segmentation, and strategic storytelling. She explains why most companies underutilize their existing data and how integrating content with CRM systems creates real impact and accountability. The conversation also dives into leadership evolution, with Wendy reflecting on her shift from hands-on operator to a leader of leaders, and the importance of building a culture rooted in communication, trust, and continuous development. In this episode, Andrew and Wendy will discuss: (00:00) Introduction to ContentBacon and Wendy Lieber (01:59) The Evolution of ContentBacon (08:00) Integrating CRM with Content Strategy (12:03) Leadership and Team Development (19:00) Future Goals and Challenges for ContentBacon (23:57) Effective Communication and Meeting Strategies Wendy Lieber is the CEO and co-founder of ContentBacon, a company that helps businesses turn strategic content and CRM optimization into measurable revenue. Since 2014, she has grown ContentBacon into a growth partner combining storytelling, automation, and analytics to drive results. Wendy is active in entrepreneurial communities and passionate about helping companies communicate their “why” through human‑centered marketing. Connect with Wendy: Website: https://www.contentbacon.com/ LinkedIn:   / wendylieber   Follow the Entrepreneurial CEO Podcast: LinkedIn: linkedin.com/showcase/entrepreneurial-ceo-podcast YouTube:    / @entrepreneurialceopodcast