Omar Sáinz - Ep. 139 - Nunca Jamás y el “rock agropecuario” | Regional, rock y la calle

In this episode of Artefacto, I chat with Omar Sáinz, lead singer of Nunca Jamás, a band from Northwest Mexico that has spent years crossing worlds: rock, regional Mexican music, identity, and streetwise sounds. We talk about something that continues to spark debate: mixing regional Mexican music with rock. Omar explains why this discussion often stems from prejudice, how musical tastes are shaped in the north (even if you're a die-hard metalhead), and why the regional Mexican audience is often more open-minded than people realize. We also delve into the realities of the business: tours, stages, collaborations, the industry, and that unseen side: building an audience by performing live, learning to read audiences, and sustaining a project without asking for permission. 📌 If you're interested in music from a cultural perspective (not just the sound), this episode will give you plenty to read. Instagram / Contact Artefacto / Gero: @geroglez Guest: @omar.sainz   / nuncajamasband   🎧 Audio on platforms Spotify: https://open.spotify.com/show/6VCdWQP... Apple Podcasts: https://podcasts.apple.com/us/podcast... 00:00 Intro 02:10 The North and the Ear (Even if You're a "Metalhead") 10:15 Identity: Regional + Rock 17:45 "Mixing Regional with Rock Isn't an Aberration" 26:30 Building an Audience: Street and Live Performances 40:20 Industry and Prejudices 56:45 Cristian Nodal and the Audience Regional 58:05 Collaborations / Video / Stage 01:08:30 What Makes a Proposal Connect 01:21:40 Tips for Crossing Audiences 01:33:20 Closing