Labubu Collapse: How PopMart Lost $13 Billion Overnight

What happens when hype turns into a $13 billion collapse? 🚨 In this video, we break down how PopMart and its most viral character, Labubu, went from global craze to financial disaster, and what this $13B downfall means for the future of collectible brands. You’ll discover the business lessons every founder, investor, and brand strategist can learn from the PopMart–Labubu crash: how fast growth can backfire, why billion-dollar valuations aren’t always safe, and what’s next for the toy and collectibles industry. Whether you’re into marketing, business strategy, or just curious how one of Asia’s hottest brands lost billions, this video gives you the full story. 🔗 Watch next: Playlist:    • Why Did Tupperware Go Bankrupt in 2024?   ☑️ Subscribe to our YouTube channel 📲 Follow us on Instagram for daily brand stories:   / designrushmag   👉 If you found this breakdown helpful, don’t forget to like, subscribe, and hit the bell so you never miss the next brand deep dive. Drop a comment: Do you think PopMart can recover? Drop a comment: *“What’s one brand you think is riding a hype bubble now?”* ⏱ Timestamps 0:00 – Intro: The Billion Dollar Craze 1:15 – How Labubu Made PopMart a Global Sensation 3:40 – The $13B PopMart Collapse Explained 6:05 – What Went Wrong With Labubu’s Brand Hype 8:30 – Lessons for Founders, Marketers & Investors 10:00 – Final Thoughts + Takeaways --- #PopMart #Labubu #BrandCollapse #HypeMarketing #BusinessLessons FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/ ☑️ Instagram: / designrushmag ☑️ LinkedIn: / designrush ABOUT DESIGNRUSH DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. FOLLOW DESIGNRUSH