UTM Links For Beginners: What They Are and How To Use Them

UTMs are one of the most powerful tracking tools in your marketing — and one of the easiest to get wrong. 👉 Grab the UTM Builder — correct values pre-loaded, automations built in, beginner-friendly from day one: https://akaridigital.ca/shop/utm-buil... 👉 Grab the Google Analytics Self Audit — This 16-minute self-audit walks you through checking your setup so you can spot stop making marketing decisions on shaky data: https://akaridigital.ca/shop/google-a... --- If you've heard about UTM links but aren't totally sure what they are or how to use them, this video is your starting point. UTMs are the tags you add to your links that tell GA4 exactly where your traffic is coming from — not just "social," but which platform, which post, which campaign, and which specific link. In this video you'll learn what UTMs are, why using them incorrectly can actually make your GA4 data worse (the unassigned traffic problem is real), what all five UTM parameters do, and how to build UTM links in a way that keeps your data consistent and comparable across every channel. Includes real examples for Instagram and email campaigns. --- 🤝 WORK WITH ALLY Join The Data-Backed Entrepreneur® — Learn to set up your tracking, read your data, and make confident marketing decisions. → https://akaridigital.ca/data-backed-e... Work with me 1:1 → https://akaridigital.ca/services/?utm... --- 📲 FOLLOW ME ON INSTAGRAM   / akaridigital   --- ⏰ CHAPTERS 0:00 Introduction 1:14 What Are UTMs? 3:19 UTMs in Action: Real Data 5:22 The 5 UTM Parameters Explained 8:20 Common UTM Mistakes to Avoid 10:53 Building UTMs the Right Way 15:06 Start Simple, Build From There