From Corporate Burnout to Founder | Jen Roth

In this episode of Leadership Matters, Jen Roth, founder and CEO of Blue Sparq Marketing and founder of Wise Blue Yonder, joins host Kaylee Thomsen for a candid conversation on resilience, entrepreneurship, and embracing change. Jen shares how watching her father close his small-town CPA practice shaped her values, how a lifelong chronic illness taught her that resilience is a choice, and why she left a stable agency career to help people with disabilities travel the world. She also opens up about navigating AI's disruption of marketing, what leaders consistently get wrong about change management, and what gives her hope in the next generation. If you believe transformation starts with curiosity, this one is for you.