Becoming The One: The Identity Behind Success - With Justin Prince

Justin Prince is a global entrepreneur, founder of MAKE Wellness, author of Be The One, and one of the most influential leaders in the direct selling industry. From working at a mall kiosk with no college degree to building billion-dollar businesses, Justin's journey is a story of resilience, reinvention, and purpose. In this episode of the Direct Selling Accelerator podcast, he reflects on overcoming major setbacks, rebuilding after failure, becoming one of the top earners in network marketing, and why he's now focused on shaping the future of the industry. We explore leadership, entrepreneurship, AI, social media, and why human connection remains the ultimate competitive advantage. Justin reflects on helping scale Modere to over 5 million customers and $2.5 billion in revenue, the challenges that followed, and how adversity led to his next chapter. We also explore the message behind his book Be The One: success is an identity process, and no matter where you've come from, you can choose to be the one who changes everything. Join us for a powerful conversation on business, mindset, resilience, and what it takes to create a life of purpose and impact. *Content Disclaimer: this episode contains discussions that may include sensitive topics, personal experiences, and perspectives that some listeners may find challenging or emotional. Listener discretion is advised. We’ll be talking about: ➡ [04:27] Justin’s Network Marketing Journey ➡ [06:27] Losing His First Business ➡ [11:12] Launching MAKE Wellness ➡ [18:18] Human Connection Wins ➡ [21:12] AI:Threat or Opportunity? ➡ [31:15] The Story Behind ‘Be The One’ ➡ [31:33] Success Is an Identity Process ➡ [36:54] A Belief Justin Had to Let Go Of ➡ [47:12] Your Struggles Become Your Strengths ➡ [51:21] What Matters Less Than Success? About the Guest Justin Prince: Justin Prince is a global entrepreneur and the founder of MAKE Wellness, the world’s leading bioactive peptide company. Over the course of his career, he has built five multimillion-dollar businesses generating more than $2.6 billion in revenue. He is an internationally recognized keynote speaker who has shared his story on stages in over 30 countries and regularly works with founders, executives, and high-performing teams. Justin’s journey did not follow a traditional path. Raised in a broken home with no college education, he began his professional life working construction, flipping pizzas, and selling products from a mall kiosk. His first business venture left him financially underwater, and his earliest breakthrough came while raising his children in a one-room loft above his in-laws’ garage. Today, Justin is known for his grounded, practical approach to leadership and personal growth. His work is built on lived experience, disciplined personal development, and a deep belief that ordinary people can create extraordinary lives when they take ownership of their decisions, habits, and direction. Connect with Justin Prince: ➡ Website: https://iamjustinprince.com/ ➡ Company: https://makewellness.com/198028/Shopp... ➡ Instagram:   / iamjustinprince   ➡ Facebook:   / iamjustinprince   ➡ YouTube:    / @justinprince   ➡ LinkedIn:   / justinkprince   Grab a copy of Justin’s Book: Be the One: The Universal Roadmap to Create, Design, and Live an Unforgettable Life by Justin Prince with Clay Manley https://tinyurl.com/f4fk3cce Justin’s Book Recommendation: Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr Benjamin Hardy https://tinyurl.com/2amxn7c7 Justin’s Favourite Quote: “Always do more than you get paid for to make an investment in your future.” Jim Rohn Free Facebook community:   / socialmediafordirectsellerswithgregandsam   Are you ready to keep growing? Learn more about joining the Auxano Family: https://go.auxano.global/welcome Looking for more? Head to our earlier episode or check out my book: Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube:    / directsellingaccelerator   ➡ Follow us on Instagram:   / auxanomarketing   ➡ Sam Hind’s Instagram:   / samhinddigitalcoach   ➡ Follow us on Facebook:   / auxanomarketing   ➡ Email us: [email protected] If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome