CEOs Wear Sneakers | Jesse Lee Founder of Basic Space

In this episode, Barney welcomes to the podcast Jesse Lee, founder of the marketing and public relations agency Dub Frequency Media, aka, DFM. Originally from Chicago, Jesse moved to Los Angeles to pursue his dream of becoming an entrepreneur. At its core, DFM aims to couple content with experience in order to create and drive commerce. After successfully launching DFM, Jesse decided to start Westwood Westwood, a content platform that celebrates creative entrepreneurs who are mastering their crafts. Jesse is a huge pop culture junkie; he seeks out the latest in music, fashion, design, art, and tech. He’s also not afraid to take risks or try new entrepreneurial pursuits, which led him to start the technology company, Basic Space. Jesse talks about aiming for a win-win-win model where customers, sellers and brands all benefit from utilizing Basic Space. Barney and Jesse also talk about social influencers and the role they play in modern marketing. Finally, Jesse shares his recent projects, including community outreach and political activism. What was your favorite carrier advice from Jesse?