Рекламная иллюстрация. История, направления, тенденции и нейросети

It's been a while since I've had a lecture on my channel! I've decided to fill this gap. Today I'll talk about one of the main areas of freelance illustrator work: advertising graphics. I've been working in this field for over 15 years and have seen how trends and the public's perception of illustration are changing. This has led to changes in advertising. Over the past 10 years, illustration has reclaimed its place in this vast industry, lost in the 20th century, and I'll discuss the consequences and what projects we illustrators can expect to encounter here. I'll also mention the prospects for this field, thanks to the advent of neural networks. Episodes: 00:00 What will we talk about? 01:14 History of advertising illustration: 06:42 New stage: digital graphics 07:08 Advertising campaign 10:03 Storyboard 13:40 Interface advertising 15:39 Packaging 16:51 Gift editions 17:52 Social media advertising 19:33 How advertising graphics work 22:08 Should advertising illustrators be afraid of neural networks? 26:10 if you want to learn illustration :) #illustration #illustrator #advertisingillustration ________________________________ 🖤 USEFUL ● Course "Commercial Illustration": https://www.miroedovaschool.com/cours... ● Workbook "Advertising Illustration": https://www.miroedovaschool.com/cours... ● Lecture "Trends in Modern Illustration":    • Тенденции современной коммерческой иллюстр...   ● Educational program "ArtDir" or who is an art director:    • Ликбез: «артдир»   ● Lecture by Drinkit's Director of Visual Communications Evgeniya Pesyakova "How to please a client?":    • Как иллюстратору понравиться бренду? Лекци...   ● Lecture by Yandex.Practicum illustrator Polina Grechushnaya "Illustration in "Brand":    • Иллюстрация в бренде. Лекция Полины Гречуш...   ________________________________ 🖤 SUPPORT THE CHANNEL If you want to support the channel and the endless stream of new videos, you can do so in the following ways: ● Make a donation to the author's account: https://www.tinkoff.ru/cf/7wn4TnJ2qAe ● Buy any of our courses: https://www.miroedovaschool.com/courses ● Order one of my books: https://ridero.ru/author/miroedova_so... or https://www.litres.ru/author/sofya-mi... ________________________________ Become a channel sponsor, and you will receive three sticker packs for Telegram and one of my works in print quality! Learn more:    / @sophiamiroedova   ________________________________ More interesting materials about illustration at http://miroedovaschool.com/