Failure to launch: Designing a brand development strategy that overcomes legal and commercial risks

With many interrelated legal and commercial risks to negotiate and overcome, establishing an efficient and effective brand development strategy is easier said than done. Whether you’re a start-up in search of a brand name or an established business looking to evolve an existing brand or expand your products or services, a similar set of hurdles can apply. In this 45-minute webinar, our IP experts discussed practical insights on the steps you can take to mitigate and manage legal and commercial challenges in a cost-effective and commercially focused way.