성공과 실패, 열에 아홉은 '이것'에서 갈립니다 (이근상)

Only those who understand this will survive long (Lee Geun-sang) Lee Geun-sang [This is a book for small brands]📘 👉 http://kyobo.link/RSKE Today's Guest: Lee Geun-sang Marketing and Advertising Planning Expert After starting his career in advertising at advertising firm Korad, he became the youngest head of the planning department, planning all of Daewoo Motors' advertising campaigns at the time. While working at Wellcom, considered Korea's leading independent advertising agency, he achieved an undefeated record of 20 consecutive wins and losses in competitive presentations before leaving as Vice President. He worked on numerous branding campaigns, including those for Hyundai Card, I-Park, Cass, and Ottogi. After leaving, he founded and runs his own eponymous advertising agency, KS&Partners (now KS'IDEA). Rather than simply creating one or two commercials, he focuses on growing brands. #Marketing #Advertising #Brand 📢Inquiries: [email protected]