Ep 10: Untangling with Valerie Dennis Craven, True North Content

Valerie Dennis Craven came into this Untangling Sessionthinking she had already narrowed her focus. She described herself as a fractional marketingstrategist with a content slant. On paper, that sounds specific. But in conversation, it still left a lot for other people to figure out. What kind of company needs her? Who hires her? Where does she want to sit inside the organization? And what kind of work actually energizes her once she gets there? As Beth and Valerie talk it through, the issue becomesless about choosing between marketing strategy and content strategy, and more about naming the role Valerie actually wants to play. She can work with different leaders, but the conversation shifts when she talks about supportingCMOs. That’s where her value becomes clearer: helping turn marketing strategy into real movement across content, sales, customer success, and the day-to-day work of the team. This episode is about the kind of clarity that can feelrisky because it means admitting what you want. Not just what you can do. Not just what sounds marketable. But who you want to help, where you want to plug in, and what you want people to remember you for. LinkedIn:   / website:   https://www.mytruenorth.co/