At 88rising, East Meets West, One Viral Hit at a Time

Combining elements of Asian and Western culture. 88rising is a young entertainment company hoping to build a lasting, global brand that will outlive singular moments of virality. With influential artists like Rich Chigga and joji generating millions of views for the network, the next question for founder Sean Miyashiro and his team is how to translate that success into a long-term platform in a rapidly changing industry. Video by Jed Rosenberg Cinematography by Arthur Woo Production Assistant: Chris Giuseppini ---------- Like this video? Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg?sub_... Connect with us on... Twitter:   / business   Facebook:   / bloombergbusiness   Instagram:   / bloombergbusiness