나스닥 상폐 후 지옥에서 돌아왔다..뉴욕에 등장한 대륙의 스타벅스 킬러 | 바이아메리카 in 뉴욕

Higher prices, longer wait times, a less-than-ideal store atmosphere, and even brand boycotts. These are the challenges facing Starbucks in the US, mired in six consecutive quarters of declining sales. Starbucks is preparing for a fresh start with the appointment of star CEO Brian Niccol, but now it faces a challenge from its Chinese rival, Luckin Coffee, right in its home turf. Luckin, which struggled to recover after being slumped by accounting fraud, is targeting Starbucks' weaknesses in the US, following its success in China, with its low prices and fast service. However, these are not the only obstacles to Starbucks' turnaround. Buy America examines the root of the Starbucks crisis and Starbucks' strategy to overcome this prolonged slump. #Starbucks #SBUX #STARBUCKS #LuckinCoffee #LuckinCoffee #DutchBros #BROS #Nestle #KörgDrPepper #HEYTEA #Inflation #BuyAmerica #Binnansae #HankyungGlobalMarket ▶Production Assistance KB Asset Management https://www.riseetf.co.kr Samsung Asset Management https://www.kodex.com Korea Investment Trust Management https://www.aceetf.co.kr 🔎Hangulma Membership Open    / @hkglobalmarket   📌Business Inquiries [email protected] ▶Hankyung Global Market Website https://www.hankyung.com/globalmarket View more overseas stock investment information. ▶Subscribe to the Korea Economic Daily https://bit.ly/3UWszkb ⓒThe copyright of this video belongs to the Korea Economic Daily. Unauthorized use may result in legal action.