How to make ideas matter. Insights from the brain. | Gesa Lischka | TEDxHHL

You have got an important idea or message and want to make sure it does not get lost in the orbit of mass communication? You have come up with a groundbreaking innovation and want to convince important stakeholders? Here is how you need to address the brains of your audience to gain maximum impact. Gesa Lischka is Co-Founder of kochstrasse.ageny. Together with her team she uses Neuroscience and behavioral science to create brain pleasing brands that matter and cutting-edge campaigns that count. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx