アイドルグループ『OCHA NORMA』が中山夏月姫さんの出身地・加賀市へ 九谷焼や加賀棒茶などPR (2026年4月21日)

OCHA NORMA, the idol group to which Natsuki Nakayama, a native of Kaga City, Ishikawa Prefecture, belongs, visited Kaga City for a two-day, one-night trip to promote Kutani ware and Kaga bancha tea. "It smells so good!" On the 22nd, the idol group to which Natsuki Nakayama, a native of Kaga City, belongs, visited Maruhachi Tea Plantation in Kaga City, Ishikawa Prefecture… "We are OCHA NORMA!" OCHA NORMA is a new generation idol group that aims to entertain people at home. Aiming for regional revitalization through Japanese tea, as reflected in their group name, they have been promoting tea and tea utensils from each member's hometown since November of last year. "It's delicious!" This time, they visited Kaga City, Nakayama's hometown. The members said they experienced painting Kutani ware on the 20th. On the 21st, at Maruhachi Tea Plantation, the members sampled three types of roasted green tea, from light to dark roasts, and then embarked on creating their own original Kaga roasted green tea, a favorite among the members. OCHA NORMA, who held a concert in Kaga City last year, organized a bus tour utilizing the hometown tax donation system, which reportedly resulted in approximately 20 million yen in tax donations. Natsuki Nakayama: "The members of OCHA NORMA also love Kaga roasted green tea, so I hope that this opportunity will make them love it even more, and I also want to spread the word about the charms of Kaga City and tea to our fans." Leader Madoka Saito: "It's because of passion (like Nakayama's) that we've come to love Kaga City, and we want to learn even more about the charms of Kaga." The Kaga roasted green tea and Kutani ware products created in this collaboration are scheduled to be commercialized around July of this year and sold on their website and other platforms.