Lisa Price Announces New Carol's Daughter Campaign In Interview With Daughter Becca

Carol's Daughter is proud to announce the launch of its “True To Your Roots” campaign, dedicated to the deep-rooted bond between mothers and daughters and embracing the power of family tradition. Inspired by its own brand heritage, the campaign heralds female empowerment, and is dedicated to the mother-daughter connection, and how it informs the lifelong relationship with hair passed from one generation to the next. To announce the new campaign, founder Lisa Price sat down with her daughter Becca for an interview at their favorite knitting spot in Brooklyn--String Thing Studio. Join Carol’s Daughter in reflecting on what staying “True To Your Roots” means to you by following @CarolsDaughter on Instagram and YouTube, and by visiting CarolsDaughter.com.