Justice Baiden On Building LVRN, 6LACK & Summer Walker • R&B MONEY Podcast • Ep.179

The Authority On All Things R&B ! From launching one of the most influential independent music companies in the world to helping develop the careers of some of today's biggest artists, Justice Baiden joins the R&B Money Podcast to share his incredible journey. As the co-founder of LVRN (Love Renaissance), Justice helped build a cultural powerhouse that has become home to artists including 6LACK, Summer Walker, DVSN, Odeal, Westside Boogie, and more. In this episode, he sits down with J. Valentine to discuss the vision behind LVRN, artist development in the streaming era, building a company from the ground up, and what it takes to create a lasting music legacy. Justice also opens up about entrepreneurship, leadership, navigating the modern music business, and why relationships remain the most valuable currency in the industry. Subscribe on YouTube - https://bit.ly/RnBMoneyYouTube R&B MONEY Album out NOW !! https://tank.lnk.to/RnBMONEYID Tank: @TheRealTank    / @therealtank   J Valentine:    / @jvalentinetv   Director / Producer: Ruben Rivera    / @knowyourstudio   Podcast IG: @RnBMoneyPodcast https://www.instagram.com/rnbmoneypod... #tank #jvalentine #rnbmoneypodcast 0:00 Intro 0:58 Justice Baiden Joins The Podcast 1:40 Growing Up In Atlanta 2:17 Why Jay-Z Changed His Life 3:23 Studying Dame Dash, Russell Simmons & Puff 4:13 Selling Mixtapes After His Backpack Got Stolen 6:24 Discovering His Talent For Curation 6:44 Walking Away From Accounting School 7:40 Finding His Purpose In Music 8:30 Managing His First Artist 9:31 Why The Internet Changed Everything 10:23 Using YouTube To Build An Artist 11:40 Learning Through Failure 12:22 The Blueprint For Artist Development 12:49 Studying Trinidad James, A$AP Rocky & Tyler, The Creator 14:06 Creating Viral Buzz Before A Release 14:49 Homeless While Chasing A Record Deal 15:28 Betting On Himself Instead Of Taking The First Offer 16:15 Mac Miller's Advice On Staying Independent 16:49 Kanye West Calls 17:08 The Good Music Meeting In Malibu 18:55 Turning A Kanye Photo Into Leverage 20:19 Every Label Wants The Artist 22:23 Negotiating With Major Labels At 22 Years Old 23:47 The Founding Members Of LVRN 25:12 Why Teamwork Built LVRN 27:00 The Chip On His Shoulder 27:41 Building A Black-Owned Music Company 30:00 Creating The LVRN Culture 35:00 Discovering 6LACK 40:00 Building Summer Walker's Career 45:00 The Reality Of Artist Development Today 50:00 Why Most Artists Fail 55:00 The Difference Between Talent & Strategy 1:00:00 The Business Of Management 1:06:47 Fighting For Your Artists 1:08:05 Expanding Beyond R&B 1:08:49 LVRN's Growth In Africa 1:10:14 Belly Gang & Expanding Into Rap 1:10:48 What's Next For Justice Baiden? 1:11:03 Why AI Will Change Everything 1:13:08 The AI Music Wake-Up Call 1:14:35 Creating An Album With AI In One Night 1:16:00 Why Artists Should Learn AI Instead Of Fear It 1:19:09 Emotion vs Business 1:20:05 The Future Of Music & Entertainment 1:21:31 Educating The Next Generation 1:24:06 Learning From Your Kids 1:25:12 Why Younger Generations Have Better Taste 1:30:00 Justice Baiden's Top 5 R&B Artists 1:35:00 Justice Baiden's Top 5 R&B Songs 1:40:00 Building The Ultimate R&B Superstar 1:45:00 Final Thoughts 1:48:00 Outro