ICF Core Competency 7. Evokes Awareness [2025 Update]

Welcome back, coaches! In this episode of our series on the ICF 2025 Core Competencies, host Brighton West is joined by Master Certified Coach Jedidiah Alex Koh (Jedi) to dive deep into Competency #7: Evokes Awareness. Whether you’re preparing for an ICF credential, supporting your clients’ growth, or want to refine your coaching skills, this conversation is packed with insights and practical tips. Jedi explains how “Evokes Awareness” encompasses much more than powerful questioning—it's about creating a generative coaching space where the client’s own insights can emerge. The 2025 ICF update brought a subtle but important shift from “insight” to “knowledge” in the wording, clarifying the coach’s role as a facilitator rather than a consultant. Jedi and Brighton discuss the importance of sharing observations and knowledge without attachment and always with the client’s permission, so the client can connect the dots themselves. Learn how to master this Competency, common pitfalls coaches face, and the vital difference between asking memorized questions and co-creating awareness through tools like silence, metaphor, and genuine curiosity. Jedi shares what it looks like when coaches embody this skill—and what happens when they fall short. Perfect for new and experienced coaches alike, this episode will help you bring even more impact to your coaching sessions. Chapters 00:00 – Introduction 00:35 – Overview of Core Competency 7: Evokes Awareness 01:27 – What's New in 2025 05:25 – What It Looks Like When Core Competency 7 Is Done Well 07:20 – What It Looks Like When Core Competency 7 Is Not Done Well 10:15 – Closing Thoughts & Next Steps in the Series 🔗 Useful Links Explore additional resources on the ICF website. https://coachingfederation.org/wp-con... Don’t forget to subscribe and join us for the rest of the Core Competency updates! #ICF #ICFCoachingCompetencies2025