ICVFX / Virtual Production for Short-Form Media | Unreal Fest 2023

Synapse Virtual Production’s Rich Lee, Louise Baker Lee, and Emily Haldeman will explore the pros and cons of kitbashed and premade assets versus entirely custom-made environments. The team will illustrate how leveraging existing elements culled from the Marketplace, Megascans, and so on, can help avoid unnecessary staffing in pipelines used with traditional VFX, and allow for increased flexibility on a virtual production set when you don’t have that much pre-production time. They’ll showcase some of their projects where virtual production empowered the creatives at all levels of production ranges—from million-dollar marketing campaigns and impressive music videos, to low-budget short films—with everyone able to use these tools effectively. They will also break down examples of how virtual production environments are being used repeatedly for branding in commercials. This presentation is designed for anyone interested in virtual production, from VAD creators, Unreal Engine operators, VP supervisors to producers, cinematographers, and directors. It will clearly illustrate that while virtual production has proven its advantages for long-form or episodic media, it also has a variety of underutilized advantages for short-form media. We’re excited to bring you sessions from Unreal Fest 2023, available to watch on demand:    • Unreal Fest '23 Playlist