PPM分析(プロダクトポートフォリオマネジメント)をわかりやすく解説します！_企業経営理論_中小企業診断士試験

This video explains PPM analysis (Product Portfolio Management). ■Related Videos Explanation of how to calculate WACC (Weighted Average Cost of Capital)! _Finance/Accounting_SME Management Consultant Exam Preparation    • WACC加重平均資本コストの計算方法を解説します！_財務・会計_中小企業診断士試験対策   [PERT] How to create an arrow diagram and find the critical path_Operations Management_SME Management Consultant Exam Preparation    • 【PERT】アローダイヤグラムの作成手順とクリティカルパスの見つけ方_運営管理_中小...   ━━━━━━━━━━━━━━━━━━ 🎥 Related videos on finance and accounting can be found here:    • 財務会計   ━━━━━━━━━━━━━━━━━━ 【Summary of this video】 ・PPM is a resource allocation tool that evaluates each business of a diversified company on two axes: "market growth rate x relative market share," and classifies them into four categories: problem children, stars, cash cows, and dogs. ・Market growth rate is a proxy indicator of capital outflow; during the growth phase, there is a large outflow of capital due to advertising and sales investments. It is easier to implement. This is based on the concept of the product life cycle. Relative market share is calculated as "Company share ÷ Share of the largest competitor excluding the company," and is a strict indicator where only the company with the No. 1 market share can have a value of 1 or more. Cash cows (low growth, high share) are the largest cash-generating businesses, and are used as the source of resources for investing in problem children (high growth, low share). Organize the characteristics, cash flow, and recommended strategies of the four categories, and be able to explain them in your own words, including how to calculate relative market share. 📘 First Exam Preparation Materials Here For those who want to study efficiently using past exam analysis data, etc. Takapi Store: https://takapistore.myshopify.com/?ut... 📊 Past Exam Data Book (This study material allows you to review frequently tested topics at the vocabulary level. Includes a vocabulary list.) ★Business Management Theory: https://takapistore.myshopify.com/pro... Economics: https://takapistore.myshopify.com/pro... Finance and Accounting: https://takapistore.myshopify.com/pro... aign=abM-Q9Rayc4 Operations Management: https://takapistore.myshopify.com/pro... Business Information System: https://takapistore.myshopify.com/pro... Business Legal Affairs: https://takapistore.myshopify.com/pro... 📒 Business Law English Exam Preparation Set (A study material that allows you to review frequently appearing English vocabulary. Includes a vocabulary list.) https://takapistore.myshopify.com/pro... 🆓 You can check the contents with a free sample. https://takapistore.myshopify.com/pro... ━━━━━━━━━━━━━━━━━━ 【Chapters of this video】 0:00 Opening 0:57 Overview of PPM Analysis 3:10 Relationship between Market Growth Rate and Capital Outflow 4:54 What is Relative Market Share? 6:27 Required Directions for Each Classification 8:37 Problems with PPM 10:09 Let's Try Solving a Past Exam Question (2014, Question 6) 12:51 Summary ━━━━━━━━━━━━━━━━━━ ▼Join our Membership Here    / @takapi-shindanshi   As a member, you can watch the following content: 🎓 Past Exam Question Explanations and Study Methods for the Second Stage (43 videos) 📚 Explanations of Key Issues in Small and Medium-Sized Enterprise Management and Policy (12 videos) 💬 Member-Only Comments and Questions ━━━━━━━━━━━━━━━━━━ 📬 Takapi's Monthly Email Newsletter (Free) We deliver monthly learning strategies, last-minute preparation, and exam information for free. Registration only requires your email address. You can unsubscribe at any time. https://takapistore.myshopify.com/pag... ━━━━━━━━━━━━━━━━━━ 💡If you found this video helpful, please give it a thumbs up 👍 and subscribe to the channel! Feel free to ask questions or make requests in the comments section! 📝 ━━━━━━━━━━━━━━━━━━ [Blog version of this video is here] https://takapi-blog.jp/product-portfo... [Takapi's Recommended Textbooks and Workbooks] https://www.amazon.co.jp/shop/influen... [B...